RE-edge is a conference for showcasing the latest trends in the real estate industry. Presently, most of what is new involves some kind of technology so RE-edge naturally has an innovation and technology flavour. Our secondary theme is marketing because the tech often helps us reach our customers in innovative ways, particularly via social channels. The RE-edge presenters are real people working on, in or with the trends on show. RE-edge is for all real estate agents who want to learn how to work smarter.

Learning Outcomes:

Digital Presence: Tara will discuss how your personal brand online should match your personal brand offline and how you can leverage your brand to reach and educate your potential clients. And you’ve probably heard of Dan Lee or Plum Property – that’s a digital presence!

Social Media: John is a Facebook certified media planning professional, he knows his stuff and is going to demonstrate how you should be thinking about Facebook marketing and most importantly why. Dan will talk about his awesome following and Lisa will share her innovative ideas on how she has achieved record sales in record time via social media.

Apps: Sometimes it is hard to know what the good apps are. Industry gurus always have great apps to share and, in particular, Peter & Tara have been known to share what they regularly discover too.

Video: Lisa’s videos on Facebook are enabling her to offer her vendors a chance to sell their properties fast with $0 marketing budgets. Dan will share his unique style of video and talk about his success with it and the other speakers will touch on this topic as well.

Disruption: Julia has embraced disruption like no other in creating an extremely profitable business based on AirBnB. Lisa is embracing Facebook’s reach by selling properties with $0 marketing budgets. Joel wears many hats, he is a Director of a successful real estate agency and is also part of Stafflink which is an outsourcing company with a difference. He will share ideas around outsourcing and how it can assist businesses by saving money, and increasing productivity.

Machine Learning and AI: Fatek will open the conference with an insight into the future of the real estate industry as well as an insight into the current state of AI and data. Patrick will discuss where technologies regarding AI are going and what it means for real estate. He will also discuss Property Realm’s AI, CLAIRE, a new AI employee for the property management industry.