Mitchell Property Training

Business Growth Series with Special Guests
Webinar Series – We are teaming up with experts to talk all things PM Growth

Our new Business Growth Series has been created to give real and relevant information to enable you to open your minds to grow your businesses. We have put together some of the best practitioners, trainers and consultants to deliver these sessions and will cover all things relating to building and growing rent rolls.

We will cover such topics as: Social Media marketing, blogging, email marketing, videos, growing a PM only business, growing a PM business within a traditional agency, videos, listing presentations, understanding rent roll values and fees, managing Airbnb, building your online profile and more… we will be adding to it all the time!

You can pick and choose your sessions or can attend them all, your choice. There will be something for everyone! If you want to ask questions you can ask them on the day or send them through via email in advance to


17 February | 10am to 11.45am | The Fundamentals of The Facebook Marketing Platform with John Hellaby

Social Media is a confusing topic for so many people, what to post, when to post and how to post! During these two sessions John will demonstrate how you should be thinking about social media marketing and most importantly why you need to be doing it. He will be show you where real estate as an industry has been missing a key step and how you can take advantage of this gap to take the lead in digital marketing in your market. He will be giving you actionable skills that you will be able to walk away and implement into your business immediately.

  • How it is designed to work
  • Deep dive into ads manager
  • Connecting your business goals to Facebook marketing functions
  • How to set your budget
  • Making FB do the heavy lifting

24 February | 10am to 11.45am | Using Facebook and Instagram to brand, position and convert with John Hellaby

  • Building a brand positioning strategy
  • Using Facebook/Instagram to get people calling you
  • Marketing to people who show interest
  • Producing quality content quickly and easily

Do you want to get to know our presenters?

John Hellaby is a Facebook Certified Media Planning Professional. He has trained at Facebook Asia Pacific HQ as part of an invitation-only small and medium enterprise training program. He also brings almost 10 years of Facebook marketing and digital marketing experience to the table. He has designed and executed campaigns that have sold a wide range of products on Facebook. Highlights include working on campaigns featuring Arnold Schwarzenegger, Richard Branson, Mark Bouris, Shannon Noll and many more. John is also the founder of Check My House Price and through it he has generated over $1.5billion in commission opportunities for real estate   agents via Facebook. Over $150m of which have converted into cold hard cash to date. In the property development space, John has working with ASX listed property developers, generating millions in new build leads and ten times as much in sold house and land packages. Every year, John works with Grass Roots Bull Riding to raise funds for the Cage charity. Selling over 2,000 tickets at price of $24-78 with a cost per sale of slightly over $1 per ticket. He has also trained thousands of real estate agents and business owners throughout Australia, New Zealand and the United States on how to market on Facebook.

Who should attend

This training is for anyone who wants to learn more about opportunities and growth of PM Businesses. There is a wide range of topics and speakers to choose from, so you can choose your own adventure!

Event Sponsors

Inspection Express
Property Insurance Plus
Realmatic REspond

Event bookings are processed online via credit-card or PayPal via PayPal.

Once your booking is complete, our webinar software, Zoom, will confirm your payment with a webinar link and calendar links.

For any questions related to bookings, please contact us directly.

Webinars: The Fundamentals of The Facebook Marketing Platform | Using Facebook and Instagram to brand, position and convert with John Hellaby

  • Wednesday 17th & 24th February | 10.00am to 11.45am
  • $198.00 per person for both sessions
  • 1.75 CPD Point for PAB Tasmania (Code: 3458 – 17/02 Session)
  • 1.75 CPD Point for PAB Tasmania (Code: 3459 – 24/02 Session)